Perfecting Your Influencer IQ

Brands are investing in the cultivation of creator networks and communities that connect with new audiences. But the secret to inspiring action among both influencers and the influenced can be tough to pinpoint, especially when the guardrails seem to shift constantly. How can marketers craft long-term influencer marketing strategies that account for inevitable short-term changes?

In this half-day event, join Marketing Brew – alongside all of the right players: the influencers, the agencies, and the brand marketers – to understand how you can better navigate the unsteady waters of the creator economy and what the changing tides mean for your marketing strategy. Success with influencer marketing isn’t just good luck and viral videos, it’s about calculating your ROI and tracking the right metrics, leveraging the agency ecosystem and talent, and intentionally reaching new audiences. Whether you’re still embodying your clean girl aesthetic or have moved on to the mob wife era, there’s more to a successful strategy than just being on trend.