AI Deciphered 2024

Artificial intelligence is the hottest topic in marketing and communications. From content production to clinical trials, from deepfakes to job displacement, AI has quickly worked its way into every marcomms conversation and workflow. 

But how much of the conversation is valid? Who truly knows what the future holds? Are AI tools going to make us more productive and creative, or are they here to disrupt the world? How can AI help me do my job better?