Jul 17, 2024
Buying billboards that smell like french fries. Integrating video shopping ads. Scroll-stopping campaigns that snap into place and translate into real dollars. These are just some of the opportunities – and challenges – that face the advertising community. And there are some in our industry who have managed to seize those moments this year, and shake the table of traditional advertising. That’s why Cynopsis is introducing Impact: The BIG TV Summit Awards, to recognize those people – and that work – that turns a milkshake into a martini.