The Viddy Awards is administered and judged by the Association of Marketing and Communication Professionals.

Since 1995, AMCP judges have earned a reputation for accuracy, fairness, and credibility. Judges are senior-level, experienced professionals who are compensated for their time and expertise. By having a small group of paid judges dedicating their services to a specific competition, AMCP produces more consistent results in a shorter period-of-time.

AMCP supports the creative community by keeping its entry fees low and by recognizing the efforts of entrants who give back to their communities. AMCP does not charge them fees to enter pro bono work and regularly donates to charities and organizations on their behalf.