Warner Bros. Discovery Upfront 2024

After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden.

The media giant confirmed it will host its annual event on Wednesday, May 15, at 10 a.m.

Last year’s NewFronts for digital and streaming buyers as well as the traditional TV upfronts(with arrivistes YouTube and Netflix) were significantly altered by the guild situation. Talent was scarce and companies, including WBD, stripped down their presentations so that they were carried by a handful of execs, a pivot from the longtime custom of bringing talent onstage to woo ad buyers. The optics of the events across the city were also problematic for the companies, with picket lines set up across town, with the goal of calling wider attention to the guild’s demands.