But it’s not simply about mastering GenAI. It’s about finding yourself at the intersection of analytics and creativity to drive tangible results.

Investing in skilled talent, quantifying creative, and establishing a robust data management strategy, is the only way to gain organization-wide buy-in and fully capitalize on disruptive tech, like GenAI. To reach the consumer at the same scale and efficiency as your competitors, adopting these tools is essential.

With a 16-year legacy, Reuters Events: Strategic Marketing West 2024unites 250+ senior marketing leaders to master data- driven creativity: effectively manage data to capture customer insight, evolve culture alongside consumer trends, and harness cutting-edge technology to its fullest potential.

#SM24 is your opportunity to benchmark against today’s most recognizable brands. Experience 30+ live panels, interviews, presentations, and interactive roundtable discussions led by your peers, and deep dive into the industry’s most pressing trends and challenges.