2024 Forbes Entrepreneurial CMO 50 List

At Forbes, we define the Entrepreneurial CMO as one beholden to neither the status quo nor to disrupting it for disruption’s sake. The entrepreneurial CMO is one who believes that the greatest risk can sometimes be not taking one, and these CMOs are bold, resilient, and both adapt to and drive change. They are fueled by curiosity, creativity, and an ability to test, learn, connect dots, and optimize for impact in real time.

For our third annual Forbes Entrepreneurial CMO 50 list (publishing on April 15th, 2024) we will again recognize 50 marketing chiefs—selected based on qualitative analysis and consideration from marketing industry leaders and Forbes editors—whose entrepreneurial spirit, actions and impact are helping transform not only their brands and businesses, but marketing, commerce and, often, culture itself.