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Jun 03 - Jun 06, 2024

Brand Insider Summit: QSR


New Orleans, LA
Fee To Attend 
Brand Marketing , QSR
Host User
Brand Insider Summit: QSR

MediaPost's Brand Insider Summit: QSR

Eating out is back in but ordering is a cluttered menu of high-end and low dining options from real and virtual brands. Consumer purses are tight, but marketers can't discount themselves to success. For QSR/Fast Casual brands, customer acquisition, loyalty, differentiation have all become hotly contested terrain. Getting and keeping share of customer stomachs has become a complex web of media creativity, partnerships, sleeping with frenemies, and trying to use the tools at hand to build better customer experiences that customers actually notice.