Brand Insider Summit: QSR

MediaPost's Brand Insider Summit: QSR

Eating out is back in but ordering is a cluttered menu of high-end and low dining options from real and virtual brands. Consumer purses are tight, but marketers can't discount themselves to success. For QSR/Fast Casual brands, customer acquisition, loyalty, differentiation have all become hotly contested terrain. Getting and keeping share of customer stomachs has become a complex web of media creativity, partnerships, sleeping with frenemies, and trying to use the tools at hand to build better customer experiences that customers actually notice.