Nov 17 - Nov 20, 2024
Brand Insider Summit: CPG
In-Person
Santa Barbara, CA
Fee To Attend
Brand Marketing , Influencer Marketing , Privacy , CPG , Analytics / Data , CX - Customer Experience
MediaPost
Brand Insider Summit: CPG
MediaPost's Brand Insider Summit: CPG
Value is key in budget-tightening times. But so is the culture around shopping - the how, where, and why people make brand choices. The new omnichannel mediaverse, delivery ecosystems, sustainability and health are all driving brand identity and the focus of this Insider Summit.
We Will Explore:
- Omnichannel media planning in the RMN era
- Meaningful branding
- Tactics for building first-party data and loyalty
- Product development as brand building
- Brand partnerships
- Celebrity and Influencer alliances
- Hunting the Gen Z consumer
