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Nov 17 - Nov 20, 2024

Brand Insider Summit: CPG

In-Person

Location
Santa Barbara, CA
Fee
Fee To Attend 
address
Brand Marketing , Influencer Marketing , Privacy , CPG , Analytics / Data , CX - Customer Experience
Host User
MediaPost
Brand Insider Summit: CPG

MediaPost's Brand Insider Summit: CPG

Value is key in budget-tightening times. But so is the culture around shopping - the how, where, and why people make brand choices. The new omnichannel mediaverse, delivery ecosystems, sustainability and health are all driving brand identity and the focus of this Insider Summit.


We Will Explore:

  • Omnichannel media planning in the RMN era
  • Meaningful branding
  • Tactics for building first-party data and loyalty
  • Product development as brand building
  • Brand partnerships
  • Celebrity and Influencer alliances
  • Hunting the Gen Z consumer