2024 CRIC Conference

Beyond Data: The *Human Edge in AI-Driven Market Research – Crafting Insights, Shaping Strategies

• AI & Insights – How have advancements in generative AI, machine learning, and conversational AI enhanced how we collect and share insights.  What are possibilities for the future?
• Data Quality – What are the challenges to data quality and how are we managing them to ensure the highest quality data in both quantitative and qualitative research?
• Innovations in Qualitative – What are the implications of AI for qualitative research?
• ResTech – What are the breakthroughs in technology platforms that every insights professional should be aware of?
• Behavioural Insights – How do we ensure insights go beyond the rational to predict behaviour?
• UX and CX – How do insights enhance the user experience and amplify the voice of the customer?
• ROI (Return on Insights) – What are the best practices for demonstrating the value of investing in insights?
• Privacy and Ethics – How are we continuing to uphold the highest standards of privacy and ethics in the era of AI?