AI: Powering-up Consumer Insights 2024

AI continues to reshape insight generation.

Join MRS for a showcase of real-world case studies that demonstrate innovative and transformative applications of AI in market and consumer research.

Examine the efficiencies and possibilities when using AI enhanced research methods, discuss the on-going challenges of working in tandem with game changing applications and gain a rounded understanding of how and when AI can provide substantial benefits to insight delivery.

International case studies from:

 General Mills * Premier Foods * Mondel?z International * Mars Wrigley * TD Bank * Kearney PERLab* MentionMe * 7stars * Cambridge Design Partnership

Attend this event to:

• Examine how generative AI is transforming market research
• Determine the efficacy of conversational AI for uncovering high quality consumer insights
• Understand how to improve human collaboration with AI tools to achieve the best research outputs
• Explore applications of multi modal AI for optimising end-to-end research processes
• Examine the potential of AI segmentation and modelling to deliver predictive and real time customer insight
• Hear how AI is supporting stakeholders’ agile research needs