Ad Age Leading Women

For more than 20 years, the Ad Age Leading Women program (known as Women to Watch prior to 2020) has celebrated women who create opportunity and drive transformation within the industry. It’s been our privilege to watch these women continue to succeed; many of them are now industry icons in their own right. As with last year, we have expanded eligibility beyond the U.S. and Europe to reflect the more global and international scope of senior roles. 

Introduced in 2022, the Rising Star program recognizes up-and-comers in the advertising, marketing and media world. We're excited to once again shine a light on those displaying the promise and potential of great leadership in the short time they have been in the industry.

Ad Age Leading Women and Rising Stars take risks and serve as catalysts for change. We look forward to honoring the excellence of our 2024 recipients.