The Guardian Advertising Awards 2024

To make great advertising, brands need three things. To shape and reflect culture. To reach millions of people in unforgettable style. And a trusted media environment that represents the values of their audiences.

For today’s advertisers this is getting harder. Media is fragmenting, trust is in decline, influence is ephemeral.

So advertisers don’t just need creativity, bravery and smart thinking. They also need scale, influence and integrity to cut through and genuinely connect with people.

That’s why we’re proud to launch the Guardian Advertising Awards.

Free to enter, the new awards celebrate advertising campaigns that have featured across Guardian channels, highlighting unforgettable examples of scale, influence and integrity.