2024 Trends and Planning – Introducing an ID-less World

Get ready for a deep dive into the advertising landscape of 2024 in our upcoming webinar. Major changes, like the phasing out of third-party cookies on Google Chrome and the impact of Google's Sandbox initiative on mobile audience segmentation, are on the horizon. During this session, viewers can expect to learn about the best practices for planning in 2024. Our expert panel will cover crucial topics such as the choice between alternative IDs and a contextual approach, how to allocate segmentation budgets without IDs, the top channels for investment in 2024, and strategies for measuring ROI in an environment with limited IDs.

This webinar isn't just about information; it's an interactive experience where leading experts and their colleagues will share their insights and address key questions for 2024. Dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.