Separating Hype from Reality: The Real Data Behind Marketing & GenAI

According to Deloitte Digital’s newly released research, 26% of surveyed marketers are already using Generative AI (GenAI) for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.

Takeaways:

1. The primary use cases for GenAI in content production
2. The drivers that have led early adopters to use GenAI
3. The ROI that these GenAI early adopters are seeing
4. The concerns that content marketers have regarding GenAI