Dec 12 - Dec 12, 2023
NDA Foresight Focus: Sustainability and Brand Safety
In-Person
London, UK
Free Event
Brand Marketing , Privacy
New Digital Age
NDA Foresight Focus: Sustainability and Brand Safety
_FORESIGHT_FOCUS delivers meaningful insights and opinions around key industry talking points and problems as well as how to apply those thoughts to ongoing strategies. The _FORESIGHT brand is all learning from leaders in their fields in a time efficient way.
Each panellist and speaker is there because as well as being passionate about helping the industry do better, they are the best and brightest on the topics of sustainability and brand safety.
What can you expect to be discussed in each session?
_SESSION ONE: _SUSTAINABILITY
How can agencies, advertisers and media owners work to reduce their impact on the world while still meeting their own goals, what does a truly sustainable and successful campaign look like?
We’ll hear from those actually taking action to reduce their carbon footprint and how they’re doing it, plus what their advice is for those looking to do the same.
_SESSION TWO: _BRAND SAFETY
As omnichannel campaigns grow in scale and scope, the digital industry needs to re-address and re-discover brand safety. In this session, our keynote speaker and industry panellists will help delegates understand why brand safety matters, where their current blindspots are, and how to develop a proposition that can be seen as Brand Safety 2.0.
This session will help delegates understand how brand safety matters more than ever when considered in the context of omnichannel campaigns and their ever-changing platform features.
