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Dec 19 - Dec 19, 2023

Digiday+ Holiday Commerce and Marketing Strategies


Fee To Attend 
Brand Marketing , Digital , Retail
Host User
Digiday+ Holiday Commerce and Marketing Strategies

This is a benefit reserved exclusively for Digiday+ members, subscribe to attend. Already a member? Log in to RSVP.

The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, it’s a make-or-break financial season, as holiday profits can account for the majority of some brands’ annual revenue. As such, there is immense pressure to make this last piece of the final quarter count. 

Join us for a virtual presentation on December 19 at 12 p.m. ET with Digiday Editor-in-chief Jim Cooper, Glossy Editor-in-chief Jill Manoff, and Modern Retail Editor-in chief Cale Weissman, who will discuss which commerce channels are dominating brands’ holiday sales plans in 2023. Bring your questions for a Q&A following the presentation.

You’ll learn more about:

• Key marketing strategies within those channels
• Performance predictions for the 2023 season
• A look at how retailers are balancing in-store and digital

Can’t make it? Register and we’ll send an on demand recording the next day.