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Dec 13 - Dec 13, 2023

CTV: Harnessing the Power of Attention

Virtual

address
Agency , Brand Marketing , CTV , Analytics / Data , CX - Customer Experience , AdTech/MarTech
Host User
iab
CTV: Harnessing the Power of Attention

CTV advertising spend continues to increase and will account for about one-tenth of U.S. total digital video ad spending this year (Source: 2023 IAB Video Ad Spend Report).

CTV is considered a “must-buy” as time spent by consumers continues to rise which is driven by a feast of free, ad-supported content. As marketers are seeking solutions in the post-cookie world, attention-based metrics are front and center. Join us in this webinar where experts from across the ecosystem – brand, agency, and ad tech will demystify attention metrics.

You’ll discover:

  • Why attention metrics are critical for driving CTV performance
  • Use cases showing how leading brands use attention data to enhance CTV campaigns
  • Cutting-edge measurement solutions to unlock the power of attention