CTV: Harnessing the Power of Attention

CTV advertising spend continues to increase and will account for about one-tenth of U.S. total digital video ad spending this year (Source: 2023 IAB Video Ad Spend Report).

CTV is considered a “must-buy” as time spent by consumers continues to rise which is driven by a feast of free, ad-supported content. As marketers are seeking solutions in the post-cookie world, attention-based metrics are front and center. Join us in this webinar where experts from across the ecosystem – brand, agency, and ad tech will demystify attention metrics.

You’ll discover:

• Why attention metrics are critical for driving CTV performance
• Use cases showing how leading brands use attention data to enhance CTV campaigns
• Cutting-edge measurement solutions to unlock the power of attention