IAB Creator Economy Workshop

With millions of creators worldwide, the creator economy has grown exponentially. Creators are this generation’s directors, producers, and talent all rolled into one – becoming household names overnight, they hold power to create trends, spark cultural movements, and shape buying decisions.

Join us for this workshop, in partnership with YouTube, where attendees will learn about the dynamic landscape of the creator economy, insights from IAB’s new research on the importance of creator-produced content, advertiser and consumer attitudes and beliefs, and the challenges and opportunities for advertisers.

The workshop will also explore partnering with creators, influencers, and their communities to understand the value of creative partnership, the tactical nuances, and legal and contractual considerations to be aware of when tapping into the creator economy.