The Creator Economy Opportunity

What audiences and advertisers think about creator-driven content in 2023 and beyond

With millions of creators worldwide, the creator economy has grown exponentially over the last several years. Creators are this generation’s directors, producers, and talent all rolled into one. They’re also household names, with the power to make trends go mainstream overnight, spark cultural movements, and shape purchase decisions. But how can marketers tap the creator economy to reach their goals?

Join us for this webinar, The Creator Economy Opportunity where IAB will be releasing exciting new research that will enable you to:

• Discover the profound impact that creator content has on consumers and why it has transitioned from a hidden gem to an integral part of mainstream media.
• Gain valuable insights on how creator content complements studio content and creates more impactful full funnel campaigns.
• Unpack the trends and strategies to elevate your brand and make the most out of this opportunity for advertisers.