Political Ad Spend 2024

Political ad spend is expected to smash records by the end of the 2024 election cycle,* topping more than $10 billion. With these kinds of statistics, it’s critical that the players in this space understand where the dollars are flowing and how to position themselves to take advantage of this wave before– and while – it’s happening. For example: money is moving from linear TV to streaming. Spanish-language ads are expected to increase. There’s growth in down-ballot spending. These new shifts are exactly why Cynopsis is presenting POLITICAL AD SPEND 2024, the leading virtual conference program.