The field of B2B MarTech has established itself as a dynamic force that drives transformative change in the way companies shape, strategize and optimize their marketing efforts. It includes a variety of innovative technologies, data-driven insights and automation solutions aimed at increasing the effectiveness of B2B marketing. B2B MarTech enables companies to navigate complex customer landscapes, enable precise target group addressing and support strategic decision-making. Take the opportunity to take valuable input for your own business from numerous case studies and meet 120+ CMOs and marketing decision-makers to expand your network with other marketing and e-business practitioners! We look forward to seeing you at the Rethink! Get to know B2B Marketing & Technology in Berlin.