Marketing in Banking

This four-week long, entry-level course builds a strong foundation for grasping bank marketing functions. Dive into the core responsibilities of bank marketing, examine how marketing may be structured, know the regulations affecting bank marketing activities, and discover how to assess financial performance.

Learning Objectives

• Clarify the role of marketing in bank performance management
• Identify the core responsibilities typically assigned to marketing
• Understand how to review a bank’s balance sheet and income statement