Dec. 11 Address the Envelope Recipients look at four elements — not just the subject line — to decide whether to open or delete. Are you going beyond the subject line?
Dec. 12 Master Email Structure American professionals receive an average of 121 emails a day (The Radicati Group). How can you keep attention from subject line to sign-off?
Dec. 13 Cut Through the Clutter Recipients spend, on average, 51 seconds reading e-zines and 11 seconds reading email marketing blasts. So how long should your emails be?
Dec. 14 Reach Recipients Where They Look Only 19% of people thoroughly read emails. So how do you reach nonreaders? Find out how to put your message where their eyes are.
Dec. 15 Get Clicked with Better Links and live editing session Let Ann help you write your message. Get feedback from Ann on quick writing assignments. You’ll watch as Ann edits your homework live in class.