Nov 14 - Nov 14, 2023
And before you get mad – we mean an identity spine.
The way identity is currently handled by the vast majority of advertisers puts the power in the hands of third-party providers. It’s time for the advertiser to take back control. Learn how this approach drives a deeper understanding of customers, better measurement across partners, improved campaign ROI, and helps advertisers become data agnostic.
They’ll talk through practical how-tos on: