Building a Bridge Between Sales & Marketing

End the Sales & Marketing Blame Game

There’s an ongoing blame game between sales and marketing. Expectations for lead delivery, quality, follow-up, and closure are often misaligned or not realistic, causing each group to undervalue the others’ contributions. This not only hurts the entire company’s performance but can also cause personal grievances that lead to employee turnover or lack of productivity.

However, when sales and marketing teams are aligned there’s often a major impact—sales cycles are shorter, the cost of acquisitions goes down, and you finally start seeing the revenue growth in your margins. 

When both teams work in coordination, businesses can see a 27