How MoneyGram Tracks the Success of Their F1 Sponsorship

MoneyGram recently partnered with Haas on a major Formula 1 sponsorship across eight countries. To test the effectiveness of this campaign, they track brand awareness, consideration, and other key metrics before, during and after the sponsorship. 

Hear from Chris Wardlaw, Head of Global Research and Insights at MoneyGram International as he presents a case study on the organization’s creative approach to building a global research tracker to understand the impact of this sponsorship, alongside other major marketing investments.

Key Takeaways:

• How MoneyGram measures the success of their Formula 1 sponsorship
• How to easily track and measure a global campaign
• How you can build your own tracker for your brand