A seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world. 
 

Melding brand storytelling and sales has never been more important, and new technologies—looking at you, AI—enable that in dynamic new ways.
 

At Commerceweek, we’ll explore the internal skills, capabilities and investment necessary now to deliver the best brand commerce experiences across a digital ecosystem, as well as the role of creativity—in all of its definitions—in selling effectively and consistently, tapping into consumer and customer proclivities and priorities through powerful data analytics.