• The opportunities in emerging DOOH Inventory
• Integration with the Overall Media Plan
• Agile Marketing
• Programmatic Buying
• Testing in Different Markets
• Measurement
• Selling DOOH Internally
• Social Media Engaging and Driving the DOOH Channel

About MediaPost's Insider Summits
MediaPost's Insider Summits bring together the brightest minds in media, marketing and advertising to share leading-edge information and experiences in a think-tank environment. The 3-day format provides ample opportunity for practitioners to collaborate and share best practices while exploring new technologies, strategies and tactics that drive effective, in this case, Digital OOH campaigns in a variety of activation environments.

For the Summit we bring in 85 top practitioners with over half the group comprised of leading Brand Marketers and Ad Agency buyers responsible for marketing strategies for their companies and clients to network, debate and shape the DOOH channel.  Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful.

Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.