AW Outlook 2024

A Presidential election, continued cultural polarization, the Summer Olympics, technological breakthroughs, an uncertain economy, and boundless creativity: Welcome to 2024.

For the marketing industry, navigating the pinnacles and pitfalls of the year will take gumption, vision and critical decision-making that yield quick success and lasting momentum.

But it won’t be easy. Join Adweek for this important in-person gathering of the brightest minds in the business as we divine the (near) future and focus in on the key issues that will matter most: keeping up with consumer demand, how creatives and creators stay ahead of culture, how dynamic media channels are driving new business, what gen AI will mean for how we all work, and more. As well as what it will all mean for industry practitioners in their day-to-day. And as Adweek celebrates its 45th in ’24, we’ll take a look at the road ahead even as we regard the path that got us—and the industry we support—here.