AUDIENCExSCIENCE 2024

Conference Themes

Changes in Audience Behavior: CHALLENGES CONTROLLING CONSUMER DATA, PRIVACY, AND POLARIZATION

The New State of Video Measurement: NEW INSIGHTS INTO TV MEASUREMENT

AI and New Ad Formats: FUTURE AND PRESENT IMPACT ON AUDIENCE MEASUREMENT

Impression Quality: ARE ALL IMPRESSIONS EQUAL? IF NOT, HOW DO WE MEASURE QUALITY?

Audience Diversity: HOW DOES AUDIENCE DIVERSITY AFFECT TOTAL AUDIENCE MEASUREMENT?

Traditional Media — New Developments: UPDATES ON FORMATS OUTSIDE OF VIDEO MEASUREMENT