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Mar 20 - Mar 21, 2024

AUDIENCExSCIENCE 2024

Hybrid

Location
TBD
Fee
Fee To Attend 
address
TV / Streaming , Market Research , Analytics / Data , CX - Customer Experience , AdTech/MarTech , Audience Measurement , Media Marketing , AI/ML , DEI
Host User
ARF
AUDIENCExSCIENCE 2024

Conference Themes

Changes in Audience Behavior: CHALLENGES CONTROLLING CONSUMER DATA, PRIVACY, AND POLARIZATION

The New State of Video Measurement: NEW INSIGHTS INTO TV MEASUREMENT

AI and New Ad Formats: FUTURE AND PRESENT IMPACT ON AUDIENCE MEASUREMENT

Impression Quality: ARE ALL IMPRESSIONS EQUAL? IF NOT, HOW DO WE MEASURE QUALITY?

Audience Diversity: HOW DOES AUDIENCE DIVERSITY AFFECT TOTAL AUDIENCE MEASUREMENT?

Traditional Media — New Developments: UPDATES ON FORMATS OUTSIDE OF VIDEO MEASUREMENT