Future Forward 2024

Join us in Philadelphia, PA at the Path to Purchase Institute's Future Forward conference to engage with industry-leading experts, strategists and marketing gurus from every point along the path to purchase.

Understanding the consumer through the lens of data is paramount to connecting with today’s shoppers and creating truly successful, omnichannel campaigns. With data at the core of understanding shopper behavior, we’ll explore the ways innovative CPG brands and retailers are using insights, analytics, retail media, AI and more to unlock new levels of engagement and conversion across the path to purchase.