Events as the Future of Marketing: Driving and Measuring ROI

During the past three years, marketing teams have assumed a greater role in event management, and in turn events have taken an even more central role in marketing campaigns. Marketing teams have vast experience of the data-rich tracking that is available via digital channels — experience that is just as crucial for driving and measuring ROI at in-person events. These quantifiable metrics can justify your event spend and supercharge your lead gen tactics. 

In this webinar we will be joined by Anush Alexander, Stova, and Meg Fasy, FazeFWD, who will pull insights from real-world case studies to discuss the future relationship between marketing and events and explain why measuring ROI is essential.

We will focus on topics including:

• The case for marketing teams as central to events
• Tips for translating data into lead gen insights
• Tools to drive sales and marketing efforts on the show floor and beyond
• Advice on maximizing event tech adoption
• Secrets to true attendee personalization and client nurturing