Back to List

Oct 12 - Oct 12, 2023

Marketing to the Next Generation of Consumer, Hosted by Carter's in Atlanta


Atlanta, GA
Fee To Attend 
Insights Development , Women in Marketing , Social Media , Market Research
Host User
Brand Innovators
Marketing to the Next Generation of Consumer, Hosted by Carter's in Atlanta

Marketing to the Next Generation of Consumer, Hosted by Carter's in Atlanta is an in-person event with complimentary registration for brand-side marketers only.  Approved brand-side marketers will receive a confirmation email and a calendar hold with location details.

8:00 AM

Breakfast & Registration

8:45 AM


9:00 AM


Jenna Bromberg, VP Brand & Creative, Carter's

9:10 AM

Carter's Behind the Brand:  Evolution of the Gen Z Consumer

Lyndsie Adams, VP of Customer Activation, Carter's

Johncia Bartley, Senior Director, Customer Insights, Strategy, and Multi-Cultural Marketing, Carter's

9:50 AM

Mega Power: Micro Influencer

Kate Terhune, Director, Brand Marketing,

10:20 AM

Fireside Chat

Kim Colter, Director, Masterbrand Marketing, IHG Hotels & Resorts

Moderated by: Seraj Bhawrani, Chief Strategy Officer, illumin

10:50 AM

Fireside Chat

Sunni Hickman, Vice President Marketing, The Harlem Globetrotters

11:20 AM

Networking Break

11:30 AM

Aligning Your Brand With Gen-Z’s Needs

Sam Beresford, Director, Brand + Entertainment Marketing, Varo Bank

Justice Dilworth, Account Director, Cox Enterprises

Chris Elliott, Director, North America End to End Connections & Media, The Coca-Cola Company

Kimberly Hogg Massey, Senior Vice President, Chief Marketing Officer, Lifeway

Moderated by: Heather Howells, Client Lead, BeenThereDoneThat

12:15 PM


1:15 PM

Fireside Chat

Sophie Merven, Vice President, Brand Communications & Events, Inspire Brands

1:45 PM

Using Social Media to Build Relationships with the Next Generation

Carson Mason, Social Media Manager, Papa Johns

Jaclyn Osterloh, Director of Social Media, The Coca-Cola Company

Marissa Sharples, Sr. Director, Social Media + Partnerships, Focus Brands

Moderated by: Alexis Andreasik, Head of Client Strategy, IZEA

2:15 PM

The Consumer Decides: Culture, Partnerships and Staying Ahead of the curve

Girard Hardy, Brand Marketing Director, Walker & Co

Moderated by: LaJoi Royston, Account Manager, ESG, Everfi

2:45 PM

Networking Break

3:00 PM

The Importance of Partnerships in Marketing to the Next Gen Customer

Kaitlin  Stoehr, Senior Director of Marketing, SPB Hospitality

3:30 PM

Raising Up the Next Generation of Female Marketing Leaders

Brandy Blackwell, Vice President Of Marketing, Another Broken Egg Cafe

Jenna Bromberg, VP Brand & Creative, Carter's

Lisa Hallam, Senior Director, Loyalty & Customer Strategy, Papa Johns

Laura Rueckel, Chief Marketing Officer, Freddy's Frozen Custard & Steakburgers

4:15 PM

Fireside Chat

Kevin Keith, CMO, Edible

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi