Marketing to the Next Generation of Consumer, Hosted by Carter's in Atlanta

Marketing to the Next Generation of Consumer, Hosted by Carter's in Atlanta is an in-person event with complimentary registration for brand-side marketers only.  Approved brand-side marketers will receive a confirmation email and a calendar hold with location details.

8:00 AM

Breakfast & Registration

8:45 AM

Welcome

9:00 AM

Keynote

Jenna Bromberg, VP Brand & Creative, Carter's

9:10 AM

Carter's Behind the Brand:  Evolution of the Gen Z Consumer

Lyndsie Adams, VP of Customer Activation, Carter's

Johncia Bartley, Senior Director, Customer Insights, Strategy, and Multi-Cultural Marketing, Carter's

9:50 AM

Mega Power: Micro Influencer

Kate Terhune, Director, Brand Marketing, Rent.com

10:20 AM

Fireside Chat

Kim Colter, Director, Masterbrand Marketing, IHG Hotels & Resorts

Moderated by: Seraj Bhawrani, Chief Strategy Officer, illumin

10:50 AM

Fireside Chat

Sunni Hickman, Vice President Marketing, The Harlem Globetrotters

11:20 AM

Networking Break

11:30 AM

Aligning Your Brand With Gen-Z’s Needs

Sam Beresford, Director, Brand + Entertainment Marketing, Varo Bank

Justice Dilworth, Account Director, Cox Enterprises

Chris Elliott, Director, North America End to End Connections & Media, The Coca-Cola Company

Kimberly Hogg Massey, Senior Vice President, Chief Marketing Officer, Lifeway

Moderated by: Heather Howells, Client Lead, BeenThereDoneThat

12:15 PM

Lunch

1:15 PM

Fireside Chat

Sophie Merven, Vice President, Brand Communications & Events, Inspire Brands

1:45 PM

Using Social Media to Build Relationships with the Next Generation

Carson Mason, Social Media Manager, Papa Johns

Jaclyn Osterloh, Director of Social Media, The Coca-Cola Company

Marissa Sharples, Sr. Director, Social Media + Partnerships, Focus Brands

Moderated by: Alexis Andreasik, Head of Client Strategy, IZEA

2:15 PM

The Consumer Decides: Culture, Partnerships and Staying Ahead of the curve

Girard Hardy, Brand Marketing Director, Walker & Co

Moderated by: LaJoi Royston, Account Manager, ESG, Everfi

2:45 PM

Networking Break

3:00 PM

The Importance of Partnerships in Marketing to the Next Gen Customer

Kaitlin  Stoehr, Senior Director of Marketing, SPB Hospitality

3:30 PM

Raising Up the Next Generation of Female Marketing Leaders

Brandy Blackwell, Vice President Of Marketing, Another Broken Egg Cafe

Jenna Bromberg, VP Brand & Creative, Carter's

Lisa Hallam, Senior Director, Loyalty & Customer Strategy, Papa Johns

Laura Rueckel, Chief Marketing Officer, Freddy's Frozen Custard & Steakburgers

4:15 PM

Fireside Chat

Kevin Keith, CMO, Edible

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi