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Oct 05 - Oct 05, 2023

Future of Marketing & Innovation for CPG Brands Summit, Hosted by Snap


Future of Marketing & Innovation for CPG Brands Summit, Hosted by Snap

The Future of Marketing & Innovation for CPG Brands Summit, Hosted by Snap is an in-person event with complimentary registration for brand-side marketers only.  Approved brand-side marketers will receive a confirmation email and a calendar hold with location details.

8:30 AM

Breakfast and Coffee

9:15 AM

Opening Remarks

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

9:30 AM

The State of CPG Marketing with McCormick

Valda Coryat, VP - North America Marketing, Condiments & Sauces, McCormick

Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

10:00 AM

The Role of Community in Building a Legacy, Mission-Driven Brand

Laura Tedesco, Chief Strategy & Marketing Officer, The Honey Pot Company

Moderated by: Thomas Donohue, NA Strategy Director, BeenThereDoneThat

10:30 AM

Networking Break

10:50 AM

Invigorating Heritage Brands: Championing Consumers of Tomorrow Through Relevancy, Creativity & Personalization

Kristen Colonna, Vice President, Marketing Accelerator, Pernod Ricard

Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

11:20 AM

Balancing Creativity & Data to Build Meaningful Connections

Jenny Zirinsky, Global SVP, Marketing, Communications, & Media Transformation, Colgate Palmolive

11:50 AM

Going Behind the Scenes with Beam Suntory

Inga Shoberg, Director, Head of Global Social, Beam Suntory

Moderated by: Sam Goodman, Sales Manager, Growth and Mid-Market - Head of US Consumer Goods and Experiences, Snap

12:20 PM


1:30 PM

Nurturing Strong Relationships with TheraBreath: Strategies to Build Lasting Connections with Consumers

Caitlin Dodd, Brand Management Director, Personal Care Brands, Church & Dwight

Moderated by: Jenn Gioffre, EVP, Client Leadership, The Mars Agency

2:00 PM

Tools & Technologies for Growth: Embracing Data-Driven Strategies to Effectively Connect with Consumers

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

Moderated by: Jerry Pittman, Senior Director of Commercial Sales, Innovid

2:30 PM

Strategies for Staying Relevant in a Rapidly Changing Market

Susan Burris, Marketing Director, Premium Chocolate Innovation, Ferrero

3:00 PM

Networking Break

3:15 PM

Elevating Your Brand & Marketing with a Challenger Mindset

Sally Barton, Marketing Excellence lead - US, Mondelēz International

Ben Soffer, Founder and CEO, Spritz Society

Ian Wishingrad, Co-Founder & CMO, Three Wishes Foods, Inc.

Margaret Wishingrad, Chief Executive Officer, Three Wishes Foods, Inc.

3:45 PM

The Power of Partnerships with General Mills

Melissa Wildermuth, Global Creative Director, General Mills

Moderated by: David Sommer, Head of US Verticals, Snap

4:15 PM

2024 Outlook: Modern Marketing for CPG Brands

Aron Kressner, Executive Director, Marketing, CVS Health

Lisa Macaulay, Director, Global Data Driven Marketing, Kenvue

Neha Minj, Marketing & Operations Director, Baby, Hand Hygiene & Bath, Unilever

Brett Richardson, Senior Media Manager, Chobani

5:00 PM

Happy Hour in the Snapchat Penthouse