Generative AI adoption exploded earlier this year. Marketers have been eager to test and learn tools—like ChatGPT and DALL-E 2—and poke holes in the technology’s accuracy and ethics.

According to Salesforce, in June, over half (51%) of marketers said they were using generative AI, and an additional 22% said they planned on using it in the near future.

In this Meet the Analyst Webinar, Evelyn Mitchell-Wolf, our senior analyst, will lead a panel of marketing experts to discuss their perspectives on what’s been working, what hasn’t, and what’s next for generative AI in 2024.

• Use generative AI tools to help personalize and optimize content at scale
• Accelerate data analysis and segmentation of target audiences
• Adopt an AI strategy that increases productivity and reduces costs