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Oct 12 - Oct 12, 2023

The Impact of Generative AI in Marketing


Free Event 
Analytics / Data , Audience Measurement , AI/ML
Host User
Insider Intelligence & eMarketer
The Impact of Generative AI in Marketing

Generative AI adoption exploded earlier this year. Marketers have been eager to test and learn tools—like ChatGPT and DALL-E 2—and poke holes in the technology’s accuracy and ethics.

According to Salesforce, in June, over half (51%) of marketers said they were using generative AI, and an additional 22% said they planned on using it in the near future.

In this Meet the Analyst Webinar, Evelyn Mitchell-Wolf, our senior analyst, will lead a panel of marketing experts to discuss their perspectives on what’s been working, what hasn’t, and what’s next for generative AI in 2024.

You’ll also walk away with insights on how to:

  • Use generative AI tools to help personalize and optimize content at scale
  • Accelerate data analysis and segmentation of target audiences
  • Adopt an AI strategy that increases productivity and reduces costs