Advertising Production: What Marketers Need To Know

Managing the need for more content and stretching the production budgets further are challenging the marketing ecosystem and the traditional advertising production process. Now more than ever, it is vital marketers look at things differently and make choices to help them navigate what success looks like. This masterclass will include: - Current trends and landscape - Planning for all media including budgeting, cost drivers and benchmarks - Evolving operating models including working directly with production partners - Understanding agency fees related to the creation of content - Defining the fundamentals of designing and producing for social platforms including a TikTok case study with usage rights implications and production for ecommerce