Strategic Customer-Centric Marketing

Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for customer value creation are being missed. Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation. This interactive virtual workshop focuses on key marketing responsibilities that ensure an organization becomes and remains “customer focused.” Customer-centric marketing is presented as a strategic imperative, not a trend. This workshop teaches effective approaches to implement a “best practice” strategic marketing framework to enable powerful customer-centric marketing that drives customer value. Who is this workshop for? - Marketers responsible for developing, shaping, and maintaining the organization’s strategic direction - Mid-level Manager, Director-level Marketers and Brand Marketers who aspire to become more customer-focused - Researchers or Customer Insight leads looking to understand more effective ways to identify, understand, and analyze target audiences and make strategic choices about them - Other roles directly supporting/interacting with Marketing, including Market Research, Sales, Public Relations, Communications, Customer Service, and internal/external Agency leadership