IAB Tech Lab Privacy & Addressability, “As The Cookie Crumbles”

Third-party cookie deprecation, the cookie crumbling, the cookie-pocalypse – whatever term you’re using to describe it, it’s here. Grappling with signal loss – and we’re not just talking about cookies – is a major concern for the industry. Having a sound privacy compliance and addressability strategy is paramount to meeting the challenge. The Privacy & Addressability event will bring together privacy technology and policy experts from publishers, advertising technology providers, and advertisers. Together, we will discuss the development and application of the latest innovations, technologies, and standards essential for constructing your addressability stack.