Oct 04 - Oct 07, 2023
Digital OOH Insider Summit
Hybrid
Austin, TX
Fee To Attend
Agency , Cross-Platform , Digital , Technology , Social Media , OOH , Media Planning , Media Marketing
MediaPost
Digital OOH Insider Summit
Screens - Everything Everywhere
All at Once
From connected billboards to gas pumps, EV charging kiosks to screens in and atop taxis, marketers have endless options to engage consumers when they are away from home and have eyes up from their personal devices. But as the DOOH footprint and tech capabilities spread across IRL, media buyers and planners need a map. Where and how can this intriguing new channel add to a brand's overall plan? Fill gaps in audience, reach, and holes in the funnel, coverage? How is it like (and unlike) the digital and programmatic channels it promises to bring into real life and real time OOH engagements with your consumers?
Topics covered over the 3-days will include:
- The opportunities in emerging DOOH Inventory
- Integration with the Overall Media Plan
- Agile Marketing
- Programmatic Buying
- Testing in Different Markets
- Measurement
- Selling DOOH Internally
- Social Media Engaging and Driving the DOOH Channel
At the Fall MediaPost Digital Out of Home Insider Summit we will continue exploring the DOOH landscape. Brands and media planners will share what they have learned so far from this new opportunity and what they expect going forward to 2024.
About MediaPost's Insider Summits
MediaPost's Insider Summits bring together the brightest minds in media, marketing and advertising to share leading-edge information and experiences in a think-tank environment. The 3-day format provides ample opportunity for practitioners to collaborate and share best practices while exploring new technologies, strategies and tactics that drive effective, in this case, Digital OOH campaigns in a variety of activation environments.
For the Summit we bring in 85 top practitioners with over half the group comprised of leading Brand Marketers and Ad Agency buyers responsible for marketing strategies for their companies and clients to network, debate and shape the DOOH channel. Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful.
Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.
The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.
