Oct 02 - Oct 04, 2023
n a marketing landscape without certainty, what matters most to today’s chief-marketers?
Brand? Data? Strategy? Creativity? Community? Standing out? Standing for? Attention? Transparency? Risk? Fundamentals? The next new thing?
The answers aren’t mutually exclusive of course, as what matters most differs by brand and business, and changes as do macro and micro conditions. But amongst the differences are common themes, and at the 2023 Forbes CMO Summit, the marketing community’s global leaders will discuss both, sharing their perspectives on What Matters Most—and why.