Marketers today are recognizing the power of addressability and attention metrics. Meanwhile, the rapid adoption of AI has introduced new ways to personalize content, isolate trends, automate workflows, and so much more.

Join Insider Intelligence’s senior analyst Evelyn Mitchell-Wolf for The 3 A's of Advertising Live!, a special in-person panel, featuring industry experts from InMobi, ID5, HUMAN, Lumen, and Mediahub. They’ll discuss how the three A’s of advertising—attention metrics, addressability, and AI—are impacting how the industry plans, buys, and measures media.

Attendees will also be invited to join InMobiFest, a networking reception following the discussion. Hosted by InMobi, ID5, and Human, the festivities will include an immersive Bavarian-themed reception, all happening on the stunning Refinery Rooftop.

What’s more, you don’t need to attend the panel to join the festivities. InMobiFest promises an evening filled with laughter, camaraderie, and the vibrant spirit of Oktoberfest. Prost!