Dec 07 - Dec 07, 2023
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere,across every channel.
Join IAB Tech Lab in NYC on December 7 for our third and final event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server Side Ad Insertion (SSAI), and viewability across ALL screens.
The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.
We will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these.
Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance from across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere.