Generation Z Summit 2023

Engaging a new consumer cohort

The purchasing power and market influence of Generation Z is accelerating. How can brands capture the attention and loyalty of this influential consumer cohort? Join MRS to gain new understanding about the unique characteristics, values, behaviours and communication preferences of Generation Z.

Discover which research tools and techniques are delivering nuanced insights and helping brands develop authentic and meaningful interactions.

Key contributions from:

Coty * Twitch * Asahi * Amnesty International * Sneak Energy Drinks * Chivas Regal * C4 * CIMA & AICPA 

• Discover behaviours, values, and preferences that define this unique and influential cohort
• Compare research methodologies and tools for capturing and analysing Gen Z data and lived experiences
• Examine real world examples of how market research is underpinning brand innovation and fresh engagement with Gen Z
• Hear first-hand from Gen Z panelists as they share their opinions and experiences, providing insights into their views, motivations, and aspirations