Measuring What Matters in CTV

The CTV measurement space is in flux, as multiple vendors vie for advertisers and as publishers’ businesses and audiences continue to shift toward streaming. The IAB Media Center will lead a deeper conversation on critical areas in this space with a webinar series.

This webinar will highlight key solutions in CTV measurement as it relates to audience and privacy-centric measurement, with POVs and solutions from agency buyer discussions, platforms, and AdTech.