The State of TV Measurement: The State of Modern Video Measurement in 2023

The State of Modern Video Measurement in 2023

This view-from-the-top conversation takes a broad look at the key topics, challenges and opportunities in video measurement today. We’ll discuss the progress made to date, as well as the industry collaborations and initiatives that are advancing measurement and driving results for marketers. With perspectives from buy and sell sides, this discussion will equip you to successfully harness and navigate the innovation that modern measurement offers.

What you'll learn:

• The latest on many of the important topics in measurement such as identity resolution, audience viewership data collection, cross-platform measurement, quality metrics, and accurate representation in measurement.
• The key challenges marketers are facing and how advanced measurement is helping them to make better-informed decisions and optimizations.
• The major industry initiatives that are, and will be, impacting how marketers plan, buy and measure campaigns.