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Aug 22 - Aug 22, 2023

Optimizing Your Omnichannel Media Strategy For Success


Free Event 
Cross-Platform , Healthcare / Pharma , Analytics / Data , Media Marketing
Host User
Optimizing Your Omnichannel Media Strategy For Success

Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process.

Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Register for this webinar to learn strategies for campaign-planning optimization including:

  • Infusing data into the planning process for predictive insights & tools
  • Integrating privacy-safe HCP and DTC data to get the entire view of a provider and patient population
  • A real-world example of audience implementation


  • Catherine Pitman, senior product manager, MiQ

  • Hannah Lucas, director of product management – advertising, PurpleLab