Optimizing Your Omnichannel Media Strategy For Success

Optimizing a healthcare media strategy based on real-world data is easier than ever; however, it’s often overlooked during the campaign planning process.

Savvy pharma marketers know that campaign optimization begins before the campaign launches. Interested in learning how to become a campaign optimization expert? Register for this webinar to learn strategies for campaign-planning optimization including:

• Infusing data into the planning process for predictive insights & tools
• Integrating privacy-safe HCP and DTC data to get the entire view of a provider and patient population
• A real-world example of audience implementation

Speakers: 

• Catherine Pitman, senior product manager, MiQ

• Hannah Lucas, director of product management – advertising, PurpleLab