At the Gartner Marketing Symposium/Xpo 2023 conference, attendees explored new research and actionable insights on topics such as AI, marketing strategy, multichannel marketing, and brand strategy.

The top 5 priorities that CMOs and marketing leaders met on included:

  1. Proving  the value of the marketing function.
  2. Navigating shifts to optimize for brand value.
  3. Building talent for the future.
  4. Navigating emerging digital best practices.
  5. Unlocking the value of data.

We hope you enjoyed the 2023 Gartner Marketing Symposium/Xpo!  If you missed it, be sure to explore what was covered at the conference.

The program for the 2024 Gartner Marketing Symposium/Xpo is underway and we look forward to sharing details soon!