Have you reserved your seat?

Is social media flatlining? Is Twitter dead? Is AR/VR overhyped? The answer is “no” across the board. But there’s no doubt that social media is on pace for its most transformative — even tumultuous — year since Facebook and Twitter launched over 15 years go.

The good news: You can convert the chaos of continued economic pressures (inflation and recessionary fears), changing follower behaviors (TikTokification) and seismic shifts in strategy (Meta) or management (Twitter) into opportunities if you know what’s coming.

Consider this conference your social media sherpa. It’s the guide you need to stay on the right track in 2024. The trends, tactics and new strategies we unpack together will help you adapt in a multichannel environment — and adjust to any coming obstacles and surprises.