May 12 - May 12, 2022
Brands are increasingly looking for ways to more effectively engage with our consumers beyond traditional channels to build profitable, long term brand loyalty. As a result, marketers are under ever more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted customer and the fundamental changes in behavior that we now have to adapt to in the post-COVID world. To succeed you need an integrated plan, agile process and tools to get closer to your consumers and stand out in a crowded marketplace. During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Brand Experiences, Virtual and Real-Life Events, Sponsorships and Cause Marketing*. You’ll learn the core principles of each discipline and best practices for implementing an activation plan in your business. This workshop is interactive, with ample exercises that will allow you to build skills and practice new approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples. Target Audience This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.